Author: dora

Recently revealed court documents not only leaked Microsoft’s console plans and game lineups in recent years, but also some “shocking” comments from Xbox President Phil Spencer, who said that if Game Pass subscriptions don’t grow enough by 2027, Microsoft will get out of the gaming business. will get out of the gaming business.

FTC attorney James Weingarten displayed the following internal Xbox Game Pass slide in front of Spencer, questioning whether he agreed with the prediction that there are more than 100 million members of the Xbox Game Pass subscription service between FY2029 and FY2030, largely from a surge of users in the PC and cloud markets.

Spencer made it clear that if this prediction turns out to be true, then Microsoft will get out of the gaming business. Microsoft needs the light green and blue parts of the chart (PC and cloud) to grow considerably by 2027, and if not, then it will get out of the gaming business.

He said, “I don’t believe this is what the Xbox business will look like in the future. This is a presentation that our devices organization made to the gaming leadership team, so this is how our team that’s responsible for building the hardware sees the future of the business.

I can say with certainty that if we don’t make more progress in the console space, we’re going to get out of the gaming industry. If that turns out to be the case, I don’t believe we’ll still be in the business.

I expect that by 2030, the majority of our customers will come from our own hardware. So when you ask me if I agree that the lighter greens and blues on this chart have to be bigger, sooner. I would say that by FY26 or FY27, we should be at that level, or we’re going to have to make different decisions about the business.”

Microsoft is forecasting sales of 56-59 million Xbox Series consoles by 2027, a number roughly comparable to the Xbox One.

Recently, another news item that has been on the minds of foodies has appeared – a large amount of Italian blue crabs are flooding the country and are getting out of control!
Invasive species are flooding the country, something that should be left to the stomachs of humans to fundamentally fix!
But in Italy, the blue crab is a thorn in the side of Italian fishermen, a plague reincarnated!

The blue crab, known as the Atlantic blue crab, was accidentally brought to Italy by an American cargo ship decades ago.
Like other invasive species, the blue crabs found no natural enemies or competitors in Italian waters and began to eat, drink and reproduce like crazy.
Thus began the disaster for the Italian fishing industry…
Until then, Italy had always prided itself on its fishing industry, producing clams and mussels, Tuscan silkfish and eels.

Italy’s Po River delta is a UNESCO-designated wetland area and has a global reputation for pink oysters, mussels and clams. Italy is also the largest producer of clams in Europe.
However, the accidental invasion of blue crabs has “wiped out” half of the native species. This summer, Italy’s famous clam species have virtually disappeared.
The blue crab feeds on mussels and clams, especially when they are young. If you catch someone’s baby and eat it, you’re not going to wipe out their offspring, are you?
Moreover, the blue crab is also a ruthless character with weapons, encountering eels, directly cutting people’s heads, encountering fishermen’s nets, directly pincer through the escape.
In recent years, Italian fishermen have been catching more and more eels without heads, broken juvenile mussels and clam shells…
Actually, in previous years it wasn’t nearly as bad as this year. I’m sure you’ve heard about the hot weather in Europe this summer, with high air temperatures and sea water temperatures rising from previous years. And this has caused the warmth-loving blue crab to go crazy with seed production, spawning 2 million eggs a year, the highest number in years!

Experts say that blue crabs reproduce and move slowly in seawater below 10 degrees Celsius, but now that global temperatures have risen and seawater has warmed, blue crabs are “on the rise”: there is no longer a so-called winter season that can stop me from reproducing!
Recently, fishermen in Sacodigoro have been catching about seven tons of blue crabs a day from the lagoon.
The immediate consequence of the blue crab’s frenzied growth is that this year’s production of Italian mussels and clams has been cut in half, and fishermen are already expecting next year to be even worse: production will fall by 80-90%!
“When we pull up our nets, we find them strewn with broken, empty clam shells,” said one Italian fisherman, adding that
“They eat clams that are about to be harvested as well as those that have just been born, which means that next year’s supply has basically gone to the dogs.”
Blue crabs have put immediate career-destroying pressure on local fishermen. Over 1,500 fishing-related jobs are expected to be at risk this year, and the Italian fishing industry has already lost millions of dollars in revenue because of blue crabs.
The Italian government has declared a state of emergency in the country’s fishing industry for the invasive blue crab this year, and has shelled out a massive 2.9 million euros to try to solve Italy’s blue crab crisis.
Officials are now focusing on how to “destroy” the invasive animal and protect the native species, rather than catching it and finding another solution.
But some officials, seeing the potential and hope in eating the crab, are actively promoting the change of the blue crab into a food item in rural areas.
Even Italian Prime Minister Giorgia Meloni recently took the initiative to show blue crabs on her dinner plate at a farmhouse, offering an alternative solution to Italy’s fishing crisis.
But given that Italians and other Europeans don’t have a tradition of eating blue crabs, these blue crabs won’t be hitting European tables very often in the short term.
In the meantime, Italians are concerned that starting to catch and process blue crabs could profoundly change the chain of their own nation’s traditional seafood, leading to a loss of traditional techniques and crafts as well as gastronomic heritage, culinary traditions.

“This economy not only provides livelihoods for the community,” said the governor of Emilia-Romagna, “but also represents Italian and European excellence, like other specialties of the region, such as Parma ham or Parmesan cheese.”
Lionello Cera, chef at Antica Osteria, a two Michelin-starred restaurant in the northern Po Delta, vetoed blue crabs outright when asked if they would be on his menu.
“They are destroying our lagoons and some people have suggested they could replace our granseola (local spider crab), but my answer is no.”
In Rome’s Testacchio neighborhood, one restaurateur said he might eventually offer the blue crab as an option for diners, but as long as clams and mussels remain available, he will “prioritize Italian cuisine” before succumbing to the practice of selling “enemy fish”. The practice of selling “enemy fish”.

Today, Italy is still reeling from the blue crab crisis, losing money and jobs. But right after the news broke, Koreans were abuzz!
Yes, blue crab is one of the top seafood delicacies in Korea.
Now, fast-moving Korean merchants are already working on a case with Italian fishing companies to import large quantities of Italian blue crabs.
Koreans love blue crabs, and the raw marinated version is popular. The dish is called “gejang,” and it can be marinated in soy sauce.
The dish is called “Gejang” and can be marinated in soy sauce or with more aggressive chili peppers.
A single serving of gejang costs about 35,000 won ($30) at a regular restaurant, and can be double that at a fine dining establishment.

South Korea’s supply of blue crabs is almost entirely imported, with the country being the supplier of 97 percent of the country’s blue crab imports, for example.
In 2022, South Korea imported 12,867 tons of blue crabs.
This year, even after the release of contaminated water from Japan’s Fukushima, sales of Korean blue crabs continued at a similar level to previous years.
Now, hearing the news that they can expect to eat imported blue crabs at a reduced price, Koreans are saying out loud: welcome! Cheaper please!

Here’s what Korean netizens are saying.
“Originally, Europeans didn’t eat crabs, crayfish, conch …… or anything like that. Rather than being tasteless, there’s a very valid reason why it’s harder to pick out than meat, requires a lot of effort, and produces a lot of food waste.
It’s like in our country, there is no such (there may have been in the past, but I guess it doesn’t exist now) culture of eating fish with bones and putting them in the mouths of children.
In any case, just as we import 90% of our conch from the British North Sea, it seems likely that we import all our blue crabs from Italy.”
“These days the male crabs are full of meat and sweet flavor. They say the sky is the limit, blue crabs have been caught in abundance and are cheap, so let’s buy some and eat them. Fellow countrymen, let’s save the fishermen and the country together~!”
“I want to eat it too.”
“I want to know how much of the middleman’s profit the wholesaler eats and sells to the consumer.”
“Even abroad, crabs like jumbo crabs are expensive ingredients, so why are blue crabs a cold meal?”
“It would be nice to import as many fresh and quality ingredients as possible to meet domestic demand. The choice of demand depends on the consumer.”
“You must come soon, blue crab, while it’s ripe! I’m waiting with my mouth closed!”
“It looks delicious, hurry up and import it, I want to buy 100,000 won of blue crabs to make flavored crab paste”
“The fastest runner in the business opportunity is the winner.”
Well, it seems that foodies all over the world have the same mindset…

On September 18th, located in Kunshan, the China Coffee Innovation Industrial Park, Starbucks’ largest strategic investment in production outside of the United States, officially went into production.
In this world-class roasting factory, I was invited to learn about the “invisible power” behind Starbucks through an immersive experience, and gained a new understanding of a cup of coffee that is as good as the one in every store.
For China’s coffee, which is on the rise and aims to go global, how the global coffee industry chain is laid out and constructed may be closely related to every practitioner.

A total investment of 1.5 billion industrial park
What changes will be brought to Starbucks?
Following the Shenzhen Innovation and Technology Center, Starbucks China has invested 1.5 billion in another project: the China Coffee Innovation and Coffee Industrial Park (hereinafter referred to as the Industrial Park), which is officially put into production.
If the Innovation Center is Starbucks China’s layout for exploring the “future of coffee”, then the Industrial Park is Starbucks China’s key initiative to improve coffee quality and operational efficiency.
Let’s start with the overall layout of the Industrial Park.

This is the industrial park invested by Starbucks China in March 2020, covering a total area of about 80,000 square meters, the core body is divided into “coffee roasting factory, integrated logistics center, coffee journey experience center” three major plates, the functions of which cover the importation of coffee beans, roasting, packaging, storage, logistics, and to provide coffee-themed tours, It also provides coffee-themed tours, coffee-related training, etc.
This industrial park is of great significance to Starbucks China.
Wang Jingying, Chairman and CEO of Starbucks China, said, “The industrial park completes the scaling up of our vertical supply chain from raw beans to coffee in China, and refreshes the benchmark for sustainable development of China’s coffee industry.”
To extract the key information from the site: the beans roasted in the future industrial park will be shipped to more than 200 cities and 6,500 stores nationwide through an integrated logistics center.

In short, for consumers, the beans in future Starbucks stores in China will be fresher, and the localization of coffee blending in the industrial park will bring the flavor of coffee closer to the needs of Chinese consumers.
For Starbucks internally, the significant shortening of the transportation radius, stores will be able to realize small batch reporting and high frequency distribution, allowing for a more efficient turnover of raw materials, lower operating costs and store losses, and improved coffee quality.
Most importantly, Starbucks has completed a complete vertical supply chain in China, and with the help of digitization, it will be closer to consumers from the planting end, the processing end to the store end, and will be able to gain better insights into China’s fast-changing consumer trends.
China is the first market in the world where Starbucks has realized a complete industrial chain, which is a milestone event in Starbucks’ global supply chain layout. For China’s coffee industry, this immersive industrial park with multi-dimensional experience also brings new enlightenment to the industrial chain layout of domestic brands –
Picture from bean to cup
Coffee industry chain “sampling”
The production of the industrial park, for Starbucks China, in a single market to take the lead in the completion of the whole industry chain from “planting, purchasing, blending, roasting, distribution, store presentation, talent training” of the seven links, but also for the whole industry chain layout of domestic coffee to establish a benchmark. This is the first enlightenment brought by the industrial park.

Among them, there are several achievements that must be mentioned.
The first one is coffee blending, roasting and distribution. The commissioning of the industrial park formally makes up for these three links in the industry chain, customizing coffee blending and roasting solutions for the Chinese market and responding to customers’ needs with greater agility.
The second is the construction of a coffee grower support center. As early as 2012, Starbucks established a “Coffee Grower Support Center” in Yunnan to bring Yunnan coffee to the wider world.
In the industrial park I saw that Starbucks has established a total of 10 coffee grower support centers in the three major producing regions of Latin America, Asia and Asia-Pacific. Countless agronomists are rooted in the production areas to help coffee farmers grow better quality coffee.

The third is the construction of a huge procurement network, Starbucks from more than 30 countries and regions, including China, 500,000 coffee farmers in-depth cooperation, the establishment of a global coffee bean procurement network, which is crucial to a cup of coffee “ten thousand stores as one”.
Fourthly, I was surprised to see that Starbucks takes talents as an important link in the whole industry chain. Starbucks’ partner culture not only cultivates talents for its own industry chain, but also once became the “Whampoa Military Academy” of the domestic coffee industry, which conveys a large number of professional talents.
Picture of a cup of coffee “humanistic connection”.
In addition to customers and partners, there is a new dimension.
Secondly, I would like to talk about Starbucks’ “humanistic connection”.

At the event in the industrial park, Starbucks Global CEO Mr. Nasir Hammonds said, “The world around us has a creeping sense of loneliness, and coffee is a way to connect people across cultures. We focus on every cup of coffee, every conversation, and every community to inspire the infinite possibilities of human connection.”
In the past, I have seen and understood that there are two levels of humanistic connection, one is to be a humanistic connection with customers externally, and the other is to be a humanistic connection with partners internally.
However, during my visit to the industrial park, I gained a deeper understanding of human connection:
I saw Starbucks’ concept of “open source agriculture”, which develops higher yielding, disease-resistant tree species and opens them up for free for use in major producing regions around the world, and has already shared 90 million new coffee seedlings around the world.

There is also “ethical sourcing”, from the prohibition of child labor, to whether the supplier has given the grower a sufficiently transparent amount of money in each transaction, to whether there is gender and racial discrimination, to how to deal with the wastewater generated in the coffee processing process, “ethical sourcing” norms The Ethical Sourcing Code contains nearly 150 individual indicators.
I felt that the human connection is not a slogan, and not only for customers and employees, but also for the care and empathy of each participant in the chain.

From planting to production, from stores to customers, from business to environmental friendliness, the sincere communication and win-win layout of each other in an industrial chain is the ultimate humanistic connection of a cup of coffee, and the real sustainable long-termism of the whole coffee industry chain.
From “factory” to “landscape” in the picture
is the reference direction for the development of the coffee industry chain.
Thirdly, I would like to talk about the transformation of the supply chain from “factory” to “landscape”.
In the past, the industry’s attitude towards its own supply chain was very conservative.
But now it’s different, the tea industry’s 10,000-store supply chain big shot international, in 2022, took the 4A industrial tourism scenic spot license, becoming one of the local well-known business landscape.
This time the industrial park, is Starbucks China’s first coffee-themed immersive experience center, through more than 10 carefully designed experience points, plans to build a “coffee as a medium to promote experience upgrading, to create a new business card for the country’s industrial tourism”.

I learned on site that “in the near future, a few Gold Star members will have the opportunity to make reservations in advance to experience the experience center on the spot”.
It is foreseeable that this industrial park may be another popular “coffee landscape” after Shanghai Roastery.

To make a cup of “earth-friendly” coffee
is the responsibility of every practitioner
As the domestic beverage industry becomes more and more aware of environmental protection, Starbucks’ philosophy of “giving back to the environment more than we use it” will become an important reference index for coffee brands to build their supply chains.
I learned that the industrial park is Starbucks’ greenest roasting facility in the world, designed and built in accordance with international LEED Platinum and China’s three-star green building certification standards, covering both international and Chinese cutting-edge sustainable practices.

Sustainable concepts permeate every aspect of the industrial park’s design, construction, and operation. For example, over 26,000 square meters of solar photovoltaic panels have been laid in the park, providing 20% of its energy. In addition, the park is expected to recycle up to 90% of its waste annually.
Environmental protection is not a slogan, but a responsibility and commitment that every brand that wants to represent China in the world must have.

Going overseas is one of the hot topics in the beverage industry this year.
Coffee to the sea, this year, there are many brands have been eager to try, some brands in foreign countries to open the first store, there are brands have been overseas markets as an important market.
As Nasheim said, “To dream, is to dream big”.
Chinese coffee to the world, is not a false statement.
But going to sea is not a whim, nor is it just to open the store out, but to establish a set of industrial chain system for the global market, to stabilize and sustainably export products and brands. In this process, it is necessary to realize the multi-win situation in the industry chain.
Starbucks coffee innovation industrial park, or the future of China’s coffee to the world “an important lesson”.

Translated with DeepL

NIO has just had a completely different launch event. And it almost represents a turning point for NIO Motors.
Because at the end of the NIO Technology Day. For the first time, we talked about full-stack technology in its entirety!
NIO Motors has always been known for its brand, users and service. Unexpectedly, it showed its hardcore technological prowess.
“CTO” and “Head of R&D” – Li Bin. First of all, he explained the technical framework of NIO. The biggest highlights are the self-developed LIDAR chip and vehicle-wide operating system.
Then Ren Shaoqing, an AI expert, made his debut at NIO. He talked about intelligent driving.
Of course. The most controversial. Li Bin finally pulled out the “NIO Phone”. The entry model costs 6,499 yuan. More expensive than the latest iPhone 15.

What were the highlights of NIO Tech Day?
How NIO is building a phone for cars?
NIO’s full technology stack was revealed for the first time.
The “NIO Technology Stack” includes 12 technology areas, including chips and in-vehicle intelligent hardware, battery systems, electric drive systems, vehicle engineering, operating systems, mobile connectivity, smart driving, smart cockpit, smart energy, smart manufacturing, artificial intelligence, and global digital operations.

Full Stack Technology Architecture
There are several newly released technologies and products.
First of all, there is the aspect of intelligentization. First, let’s take a look at the hardware. NIO released its first self-developed chip product, the LIDAR main control chip “Yang Jian”, which was officially unveiled. It can provide better support for complex scenes.
Li Bin said this is the first time to run through the process after the chip team was formed. It’s a trial run. It mainly introduces the performance and functions.
In terms of performance. Yang Jian” chip has an 8-core 64-bit processor. It’s more powerful. And it is equipped with an 8-channel 9bit ADC with a sampling rate of 1GHz, which can efficiently capture the raw data from the LIDAR sensor. It will also reduce the power consumption of LiDAR by 50%.

Performance supports functionality. By optimizing the latency of the point cloud processing. Yang Jian” chip can respond faster. The point cloud processing speed is 8m point/s. It can receive raw data and point cloud data simultaneously. It provides better closed-loop iteration for the whole system.
At the same time, it improves the accuracy and reliability of the sensing system. Provides LIDAR with “120 degrees horizontal and 9.6 degrees vertical ROI coverage and 8 echoes processing capability”. Supports more complex driving scenarios. Mass production will begin in October.
In addition, NIO also released ADAM CCC, a cross-domain converged supercomputing cluster, which can realize the sharing of computing power for intelligent driving, intelligent cockpit and vehicle control.

Then on the software side. This time, the release of the vehicle-wide operating system Sky OS.

NIO Link is a “car-centric” connectivity technology. It enables cross-domain power scheduling. Primarily for the car. Enhances the car experience with digital car keys, parking and cabin control.
It’s not just a prelude to NIO’s cell phone launch. It’s not just for NIO’s mobile phone. It’s also for connecting with wearable devices, power stations and charging stations.
With the vehicle-wide operating system and interconnection technology. After completing the closed loop of data, NIO has started to build its own ecosystem. More than 40 apps have been installed in NIO’s app store. The car phone will be updated synchronously.

Li Bin introduced it as “the first vehicle-wide operating system for intelligent electric vehicles developed and released by an automobile company in the industry”. The advantage of this is that it can better integrate all kinds of equipment in the whole car. Efficient and collaborative work.
The full-featured production of SkyOS will be realized on the NT3 platform.
Sky OS strengthens the connection between all parts of the car. The interaction between the car and external devices is enhanced by NIO’s NIO Link.

In terms of intelligent driving, NIO announced that it will provide NOP+ service with enhanced navigation assistance by route from October. NIO announced that from October, it will provide NOP+ service to provide point-to-point intelligent driving experience for users in all areas.
NIO will open the NIO user’s navigation route wish list through its app. Combined with its own operation and road conditions. Gradually open the wish routes for the users.
After the user’s wish route is opened. They will be able to use the NOP+ Enhanced Pilotage Service in the city on the road. They can then share the routes of other users in any town or city. A “network of routes” is realized.

NIO summarizes that it has established a full-stack technology capability of end-cloud integration in intelligent driving. Unifying scenarios. Functional unification and unification with and without map.
In terms of electrification, NIO introduced that it is currently developing a 900V high-performance electric drive platform. NIO plans to establish 4,000 power exchange stations worldwide by 2025. NIO plans to set up 4,000 stations worldwide by 2025, with 90% of them covering China’s power districts. NIO plans to establish 4,000 stations worldwide by 2025, including 90% coverage of China’s power district housing, and to connect the power exchange network to the highways of 19 major cities.
NIO plans to build industrial system digitization and business system digitization capabilities. 80% of manufacturing will be handed over to AI-assisted decision-making in 2025. Improve efficiency.
Why is the NIO Phone more expensive than an iPhone?
A cell phone made by a car factory. Does that make sense?
Especially. NIO also made a price of 7000. Starting price is more expensive than Apple’s latest iPhone 15 phone.

Bingo said it. It makes sense!
It’s a phone made for NIO cars!

Specific features. Based on NIO LinkNIO panoramic connectivity technology. Integrates cell phones with smart electric cars. Equipped with UWB ultra-wideband technology. Completely replaces the car key. And supports 48 hours electroless locking.
On the left side of the body there is a NIO first NIO Link car control key. 30 driver connected functions are directly accessible in one click. For example, it can quickly check the vehicle status and parking position. Unlocking and unlocking the vehicle. Window down and up. Trunk opening. Air conditioning remote adjustment and so on.
Even in the absence of cell phone network can also be unlocked, open the trunk, flashing lights and sirens, vehicle summoning, remote control parking and other functions.
One more word about UWB technology.

The last debut. It is Apple’s AirTag. This is a wireless carrier communication technology. It doesn’t use sinusoidal carriers. Instead, it utilizes narrow, non-sinusoidal pulses of nanosecond magnitude to transmit data. So it occupies a wide spectrum. Low system complexity. Low power spectral density of the transmitted signal. Insensitive to channel fading. Low interception capability. Advantages such as high positioning accuracy.
Generally used in indoor positioning system. NIO Phone using UWB. can be in the huge complex parking lot. You can quickly find your car in a large and complex parking lot.
Even. With NIO’s NAD Autopilot. It is not difficult to let the car drive itself out to find the owner of the car with NIO Phone. It’s not difficult.
At the level of intelligent cockpit, NIO Phone is connected with the car. It realizes the integration of application ecosystem.

This is actually very crucial for the intelligent cockpit. The common pain point in the industry is. Automotive cockpit chips. Need to cooperate with three-party app developers to adapt one by one. So it’s embarrassing. We have a car phone. Not many apps. And no updates.
BYD’s solution. It doesn’t use a car chip. Dislikes a cell phone chip. Make it an Android virtual machine. Ecological openness. But this will inevitably bring concerns about the safety of automobile functions.
The significance of NIO Phone. In addition to allowing users to realize a variety of cool car control and entertainment functions. The more critical role. It will probably provide the technological foundation for the next generation of active and interactive intelligent cockpits.
Configuration. The chip is Qualcomm’s second-generation Snapdragon 8 Advanced. Up to 16GB+1T RAM and storage combination; equipped with 2K resolution 6.81-inch curved screen. Support 1-120Hz variable refresh rate.
The main camera, ultra wide-angle and periscope telephoto are all 50MP.

Packed with 5200mAh battery. Provides flagship long battery life. Supports 66W wired 50W wireless flash charging. And special matching NIO wireless car charger.
Provides ultra-large ultrasonic fingerprint.3D fingerprint recognition. 3D fingerprint recognition.
There are also 10W wireless reverse charging, IP68 waterproof and other flagship features.
It’s a lot of material. But the most important thing. But the most important thing is to use the phone to get a better car experience.
It can be understood that NIO is starting from the car. NIO started from the car to the entire digital intelligence ecosystem. Now it’s cell phones. In the future, there may be tablets, watches, home appliances and so on.
With this combination, NIO car owners will be completely “tied” to their own ecosystem.
“Once used, it’s hard to return”.
It’s the opposite of Xiaomi. People are based on the ecology to build cars. Bin is building an ecosystem based on cars.
We’ll wait for Lei Jun’s car launch next year. How to “respond”.
NIO Turning Point
NIO Technology Day. Two completely different fundamentals.
The most important one. The most important is of course the first time NIO fully unveiled its full range of technologies and self-developed capabilities.
This is the first time that NIO has clearly demonstrated its technological capabilities outside of the “service-oriented, user-driven” car company. It is the first time that NIO has clearly demonstrated its technological strength. It’s one more technology label that the new force should have.
One more thing. This Technology Day. It was also the first time that Ren Shaoqing, NIO’s Assistant Vice President of Intelligent Driving, made a public appearance.

NIO has always been known as a user-driven company. What’s less well known is that it has a real AI scientist in Ren Shaoqing.
He is the author of the famous ResNet – one of the most widely cited papers and algorithms in the AI era. It’s him.
And from the information that’s been made public. It’s also clear where NIO’s “skill sets” lie: electrical and electronic architecture, platformized technology modules. And AI capabilities.
These capabilities. Standing firmly in the first echelon of autonomy. There is even the possibility of exporting them in the future.
The second fundamental. NIO is gradually breaking through the model of “selling cars”. It’s starting to move towards a large technology product ecosystem.

These two points. These two points can be seen as different turning points in the direction of NIO’s future development.
One is the sinking market. NIO through the modularization of the platform. NIO through the modularization of platforms and the construction of AI technology base capabilities. NIO through the platform modularization and AI technology base capacity building for the future of the Alpine, Firefly and other mass-market models. Provides a richer, customizable technology reserves.
The ecological level of the turn. The ecological level of the turn is the future development of the brand NIO a direction – from selling cars. To selling a lifestyle.
Or a style of taste and identity.
One is down-to-earth. The other is looking up at the moon.
Of course. Li Bin and NIO . With this complete release. The most questioned question has been explained to the public.
Why does NIO burn so much money? Why does it continue to lose money? Does it have a future?
Li Bin’s response is simple and straightforward.
First. R&D is an investment in the future. It can’t be considered burning money. It will pay off.
Second. It’s a big investment in the short term. It’s a loss. But in the long run. It’s all necessary to build barriers and moats. Need to be more long-term oriented.
Third. Stop losing money and start making money. It will be based on the systematization and scaling effect of these technology R&D investments.
At the NIO launch event. Li Bin also talked about Huawei and Hesi’s R&D investment for more than a decade. Inside and outside the words. Li Bin’s meaning is very clear.
I’m with Point. Continuous investment in technology will continue.